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We look at the German discounter’s most recent acquisitions and what it could mean for its future digital developments, including the idea of launching a marketplace.

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On the 25th of June, SCP Group will officially purchase Real from the Metro Group. SCP Group getting ready The sale will include the online platform Real.de, which the SCP Group is already preparing for resale. The SCP Group will also take full control of all Real's business units, with former Lidl board member, Bojan Luncer, heading up the new operation. Along with its real estate partner,...
Lidl and Kaufland’s parent company, Schwarz Group, is accelerating its digital development through a recent acquisition with software specialist Camao IDC, according to Lebensmittel Zeitun. Similar to Amazon Web Services, the group intends to launch its own cloud computing service for third party retailers. Strategic expansion of digital and technological capabilities With the acquisition o...
The retailer has launched the Kaufland Card in the Czech Republic and expanded the coverage for its Glovo home delivery service in Romania. These steps illustrate the retailer’s interest in investing in several initiatives to attract shoppers by improving its value proposition or by adding convenient services and solutions. Kaufland Card introduced to second market The Kaufland Card was lau...

Presentations

01/07/2020
An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.
15/04/2020
Kaufland has joined Too Good To Go’s campaign to reduce food waste. It will replace the best before date on its private label, K-classic fresh milk, with the slogan ‘often good for longer’.
26/03/2020
Five year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in Germany.
12/03/2020
This guide to Croatia explores the key trends in grocery retail, the outlook for the market over the five year forecast period and the growth strategies of country’s leading retailers.
View all presentations

Key presentations

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

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We've grouped all the latest European retail news, store visits, retailer profiles and downloadable presentations together in one place.