Kaufland

Kaufland profile

A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Kaufland: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Kaufland

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

Germany Country Presentation

A guide to Germany’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Lidl and Kaufland’s parent company, Schwarz group has announced its FY21 results.

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Sustainability remains an important topic for retailers in 2022, with many continuing to improve their commitments and go the extra mile. The Schwarz Group continues to raise its targets, with the intention to set improvements where necessary, while Lidl has extended its Eco-Score trial across multiple countries. Separately, SPAR Austria has introduced a deposit return scheme on glass jars, for...
Lidl and Kaufland’s parent company, Schwarz Group, has released its 2020/21 financial results. The group enjoyed strong growth of 9.6%, taking its total sales to €125.3 bn. Lidl continues to drive the group’s sales, advancing by 9.9%, while Kaufland posted an increase of 7.5%. Lidl reinforces its position as Europe’s largest retailer Lidl’s total sales reached €96.3 bn, which will mean it w...
Kaufland has re-entered the online channel following the acquisition of Real's marketplace , instead of creating its own one. The retailer’s return to the online channel looks to establish its presence for the long term, building on Real’s existing success. This should help Kaufland differentiate this initiative, from its previous entry and exit from the channel in 2017, wh...
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