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Kaufland has been rolling out its new store concept in 2018 and 2019 with some local variations to fit local needs. In one of its smallest markets, Croatia, we visited the newest store in Zagreb, Kaufland Blato, to see what stores are doing to attract shoppers.

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Globally retailers are building their sustainable initiatives to reduce their environmental impact. We look at how five retailers are reducing the use of single use plastic. Kaufland reduces plastic on meat packaging Germany-based Kaufland announced its commitment to sustainability is a key focus for it. The retailer has targets set to achieve a reduction of its own plastic consumption of 2...
Kaufland has entered another market, by opening two stores in the Moldovan capital city, Chisinau, in September 2019. This has been a three-year process for the retailer after it began investigating opportunities to enter the market in 2016. Kaufland has invested €60m in the country so far. Kaufland plans to open to 15 stores nationwide The retailer is ready to open a third store, with plan...
European retailer alliance EMD has announced plans to launch a data sharing platform that will give branded manufacturers visibility of sales data from a selected number of its members. Platform to launch in 2020 EMD said the platform, which it is creating in conjunction with AC Nielsen, will provide sales data from companies like ESD Italia, Euromadi Spain, Globus International, Kaufland a...

Presentations

03/12/2019
Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. The retailer does so by maintaining its price leadership, raising the visibility of its private label range, investing in its stores, developing its sustainability credentials and using its membership in buying groups to maintain margins. We also forecast its sales and network growth following its entry into Australia in Q1 2021.
01/11/2019
An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.
23/10/2019
During a recent trip to Romania we visited one of the newly refurbished stores in Bucharest and observed the most recent new concept initiatives that retailer is considering.
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Key presentations

Kaufland is building a more relevant offer for shoppers, which differentiates it from rivals, while maintaining control of costs and driving efficiency. In this report we look at its key strategic aims and the strategies being rolled out in its top four markets.

This in-depth guide to Germany explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

An essential summary of trading priorities, latest developments, and other key commercial insights for Kaufland.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

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We've grouped all the latest European retail news, store visits, retailer profiles and downloadable presentations together in one place.