Iceland news

07 January 2020
Newly released GB market data from Kantar reveals only marginal growth for the crucial Christmas quarter. Sales in the 12 weeks to December 29th grew by just 0.2%, the slowest rate over Christmas since 2015 and down from 0.5% in the 12 weeks to December 1st. This suggests that trading was particularly disappointing for the four weeks to December 29th. The weak trend is mirrored by Nielsen whic...
16 December 2019
Morrisons is the last of the major UK retailers to launch its Christmas ad.  Iceland For Iceland's Christmas 2019 campaign 'The Magic of Frozen', the retailer has partnered with Disney's Frozen, ahead of the release of Frozen 2 at the end of November. The ad uses several characters from the Disney film, with each sharing their favourite part of Christmas. The retailer returns back to ...
10 December 2019
In the 12 weeks to 1st December growth halved from the previous 12 weeks to November 3rd, to 0.5%. Consumers on average made one fewer visit to the shops over the past three months than this time last year. Challenging environment persists Shoppers have been delaying spending in the lead up to the festive season, with a wet November and the uncertainty that comes with the looming election d...
03 December 2019
Frozen food specialist Iceland is looking to find ways to balance its sustainability ambitions against its strong reputation for low prices. We look at how it will no longer be trialling loose fruit and vegetables, alongside how it is encouraging suppliers to reduce plastic usage. Loose fresh fruit and vegetable trial puts too much pressure on costs and sales The retailer has decided to end...
08 October 2019
We share range developments and additions from Waitrose, M&S, Iceland, Sainsbury's and Tesco. New look for Waitrose's top tier private label Waitrose & Partners has relaunched its top tier private label range: Waitrose & Partners No.1. The total range will feature over 740 products across a wide breadth of categories. Waitrose is keen to emphasise the role of its team in sourcing ingredient...
20 September 2019
We look at the latest news from frozen specialist Iceland, including its Christmas sustainability initiative, in-store innovation and range developments. Plastic-free Christmas Source: Iceland website In its ongoing quest to be sustainable, Iceland has announced it is launching a plastic-free Christmas range. There will be around 30 products, includi...
05 September 2019
Iceland is undertaking what it has called its largest ever "private-label shake-up". We look what the retailer is doing to improve its range in more detail and why private label is so important. What? Iceland has launched 550 new or adapted private label products as part of a £2m investment in range development. Examples of the products include; thin and crispy southern spiced chicken pizza...
27 August 2019
Just over a year after reverse vending machines were first introduced to five Iceland stores, the retailer has announced positive results from the initiative. How it works Iceland has recycled just over 1 million plastic bottles since May 2018 from its five reverse vending machines. The machines were installed in Fulham, Mold, Musselburgh and Wolverhampton in May-June 2018, and Belfast in J...
26 July 2019
Frozen food specialist, Iceland is testing new concepts to replace plastic bags in its ongoing strategy to reduce plastic waste. Understanding what works for shoppers The retailer will be conducting two different trials to determine the best replacement for plastic bags. It will trial going plastic-free trial in its Hackney store. Plastic bags will be replaced with a range of other optio...
11 July 2019
We look at the latest news from Iceland, including its expansion and sustainability plans. The Food Warehouse reaches the 100 stores milestone This week, five years after Iceland opened its first The Food Warehouse branch in Stoke-on-Trent it has opened its 100th in Blackpool. The Food Warehouse stores are based in out of town retail parks. They offer a broader range of products, of arou...