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A guide to Iceland and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.
See data on the retailer’s performance and forecasts for its operations by channel.
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
Iceland has opened its first small format Swift store in London and four more are set to follow over the next six months. The Wembley store has opened exactly one store year after the format was piloted in Newcastle.
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Use our retailer and market forecasts to 2026 for your long-term strategic planning.
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