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The GB grocery market declined by 5.1% on 2020 in the 12 weeks to July 11th, according to the latest results from Kantar as the whole period annualised against pandemic-elevated comparatives. Despite this impact and a less-than-expected boost from Euro 2020, sales remained £3bn higher than the same period of 2019,

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The GB market declined 1.6% in the 12 weeks to 13 June, according to the latest results from Kantar. Market growth declines but sales remain elevated This period saw restrictions ease further and the continuation of the vaccine programme rollout. However, as there has not been a complete return to normality this has created a mixed set of results. Despite the market declining, sales remaine...
The GB market declined 0.4% in the 12 weeks to 16 May, according to the latest results from Kantar. The decline reflects the tough comparisons against record-breaking figures from 2020 and the beginning of the pandemic. Reduced restrictions and the roll out of the vaccination programme has further impacted sales, with shoppers starting to return to their pre-pandemic buying habits. Despite thi...
The GB market grew 7.4% in the 12 weeks to 21 March, according to the latest results from Kantar. This period sees the annualisation of retailers’ performance against the record-breaking sales of March 2020, when the country went into its first lockdown. Sales over the most recent four weeks were down 3% versus last year, with shoppers making 117m fewer trips to the supermarket than in March 2020...

Presentations

20/07/2021
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
07/07/2021
An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
30/06/2021
Following last year's exceptional growth, these new five-year forecasts map out how we expect the grocery market and retail channels will adapt to the structural changes and shifts in shopper behaviour the pandemic has brought about. Key issues explored include the impact of the recovery of the foodservice sector, the prospect of a 'K-shaped recovery' and changes to working patterns.
UK Country Presentation

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

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Iceland snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Data

Use our COVID-adjusted forecasts on over 400 retailers in over 180 countries

What’s influencing Iceland shoppers?

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.