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Frozen food specialist Iceland is looking to find ways to balance its sustainability ambitions against its strong reputation for low prices. We look at how it will no longer be trialling loose fruit and vegetables, alongside how it is encouraging suppliers to reduce plastic usage.

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Tesco is the latest retailer to launch its 2019 Christmas ad. Iceland For Iceland's Christmas 2019 campaign 'The Magic of Frozen', the retailer has partnered with Disney's Frozen, ahead of the release of Frozen 2 at the end of November. The ad uses several characters from the Disney film, with each sharing their favourite part of Christmas. The retailer returns back to its '#PowerOfFr...
We share range developments and additions from Waitrose, M&S, Iceland, Sainsbury's and Tesco. New look for Waitrose's top tier private label Waitrose & Partners has relaunched its top tier private label range: Waitrose & Partners No.1. The total range will feature over 740 products across a wide breadth of categories. Waitrose is keen to emphasise the role of its team in sourcing ingredient...
We look at the latest news from frozen specialist Iceland, including its Christmas sustainability initiative, in-store innovation and range developments. Plastic-free Christmas Source: Iceland website In its ongoing quest to be sustainable, Iceland has announced it is launching a plastic-free Christmas range. There will be around 30 products, includi...


An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.
Iceland has a renewed focus on growing its business. This is evident from its investment in its estate and its innovative new strategies. In this report we explore Iceland's strategic priorities of; delivering value, investing in the future, leading on sustainability, innovating to serve more missions and growing online.
Kantar market shares are generated using Kantar Worldpanel's till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
Our selection of key insights from across Retail Analysis and ShopperVista from the last three months. This report includes the latest macroeconomic and shopper sentiment data, retailer results and market shares. We also highlight the latest channel and market trends, and new store formats.
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Iceland has a renewed focus on growing its business. In this report we explore the latest strategic priorities that will influence this and the outlook of future performance.

Our comprehensive guide to retailers' strategic priorities and market trends in the UK, and the opportunities they create for suppliers.

An essential summary of trading priorities, latest developments, and other key commercial insights for Iceland.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

In this one-day workshop, you'll discover the key opportunities of online retailing and how to activate them as part of your overall category strategy.

Discover how Iceland is meeting its shoppers’ needs in one of its newest Food Warehouse stores.