We look at the latest news from frozen specialist Iceland, including its Christmas sustainability initiative, in-store innovation and range developments. Plastic-free Christmas Source: Iceland website In its ongoing quest to be sustainable, Iceland has announced it is launching a plastic-free Christmas range. There will be around 30 products, includi...

Iceland is undertaking what it has called its largest ever "private-label shake-up". We look what the retailer is doing to improve its range in more detail and why private label is so important. What? Iceland has launched 550 new or adapted private label products as part of a £2m investment in range development. Examples of the products include; thin and crispy southern spiced chicken pizza...

Just over a year after reverse vending machines were first introduced to five Iceland stores, the retailer has announced positive results from the initiative. How it works Iceland has recycled just over 1 million plastic bottles since May 2018 from its five reverse vending machines. The machines were installed in Fulham, Mold, Musselburgh and Wolverhampton in May-June 2018, and Belfast in J...