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Swedish market leader ICA has accelerated the rollout of its ICA Pronto rapid delivery app to support older or more vulnerable people amidst the Coronavirus (COVID-19) pandemic.

This in-depth guide to Sweden explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

We look at five key trends set to shape the Western Europe in 2020. Retailers are continuing to invest in private labels, health, wellness and lifestyle choices. At the same time, retailers are focusing on evolving existing strategies and creating innovative store formats. 

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ICA has reported its Q2 results, with net sales increasing by 4.6% to SEK 31,924m (€3.1bn).

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Amazon has announced plans to launch in Sweden, the Nordic region’s largest grocery market. Here we consider which FMCG categories it usually prioritises and report on the online performance of leading Swedish grocery retailers. First launch in a Nordic country Launching in Sweden will see Amazon’s entry into the Nordics. Customers in Sweden can already shop on Amazon through other European...
With the Coronavirus (COVID-19) pandemic linked to a marked shift towards online grocery, Sweden’s Axfood has made a series of timely investments in this fast-growing channel. 1. Partnership with Circle K in click and collect push Axfood’s discount banner Willys has introduced click and collect lockers at Circle K forecourts. Initially this will include four stores in the Frescati, Bandhage...
To protect employees and consumers from the Coronavirus (COVID-19), retailers in Denmark, Sweden and Norway have added dedicated hygiene lines and plexiglass to the checkouts. Denmark: hygiene lines and new initiative for suppliers Coop and Salling Group have introduced distancing measures with “hygiene lines”. These are tape markings on the floor of the checkout lines that work to remind s...

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