Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.

Insights

There’s something for everyone to be inspired by in the Nordics – from unstaffed convenience stores to outperforming hypermarkets, foodservice innovation to the sustainable discount store of the future.

This in-depth guide to Sweden explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

We look at five key trends set to shape the Western Europe in 2020. Retailers are continuing to invest in private labels, health, wellness and lifestyle choices. At the same time, retailers are focusing on evolving existing strategies and creating innovative store formats. 

Latest News
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In our recent Western European outlook 2021 article, we highlighted ‘Stepping up on sustainability’ as one of five trends that we expect to shape grocery retail in 2021. This is especially the case in the Nordics, where sustainability remains at the heart of retailer strategies despite the COVID-19 pandemic.

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We highlight case studies from the Nordics where retailers have been fundraising for a key cause during October and November. Themed private label products, donating a percentage of product turnover and encouraging shoppers to donate are among the tactics used. 1. Sweden: ICA raises €5.5m for the Pink Ribbon campaign with themed private label, bracelets and donations Source: ICA I...
10 things we learned from ICA’s Q2 results ICA has reported its Q2 results, with net sales increasing by 4.6% to SEK 31,924m (€3.1bn). We round up the highlights including growth in hypermarkets, larger supermarkets and online, as well as consider the impact of Coronavirus (COVID-19) on KPIs and trends. We also review performance in the Baltics and in the pharmacy business, in addition to a...
Amazon has announced plans to launch in Sweden, the Nordic region’s largest grocery market. Here we consider which FMCG categories it usually prioritises and report on the online performance of leading Swedish grocery retailers. First launch in a Nordic country Launching in Sweden will see Amazon’s entry into the Nordics. Customers in Sweden can already shop on Amazon through other European...

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