Plans to significantly expand store network as part of growth strategy.
Small stores dotted across India
India’s largest retailer, Future Group, has announced plans to expand its store network with the opening of 10,000 small stores across the country. Operating under the “Easyday” banner, these stores will be no more than 2,500 sq ft and will be based on a members-only format. The company is targeting to enrol about 20m members.
The company currently operates around 1,700 stores, including small and large outlets, and this plan will grow the retailer’s small store network by ten times. “We expect our small-format stores to overtake Big Bazaar in the next four years,” said Future Group founder Kishore Biyani.
Growth strategy for other banners
As part of its digital strategy, the company also announced plans to invest USD$14.7m to integrate technology with its bricks-and-mortar stores in India. These innovations will involve their other banners such as Nilgiris and Heritage.
Future Group has already started testing a scan-and-go facility at some of its Nilgiris supermarkets. This is a facility where customers can shop by scanning the barcodes of products using their mobile application and the selected products would be delivered directly to customers’ homes.
The company will focus on providing quality, convenience and competitive prices to its customers through a membership program similar to Amazon Prime. Additionally, there are plans to form alliances with different suppliers to value add to the membership program.
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