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FairPrice store visits
Inside FairPrice’s latest flagship hypermarket
We look at FairPrice’s latest flagship hypermarket which puts a spotlight on foodservice and local products. The retailer is also offering several innovative features to create a memorable experience, including a spice mix counter and a dietitian available for consultation.
FairPrice Finest, Paya Lebar Quarter, Singapore
This FairPrice Finest has an easy to navigate layout, excellent merchandising displays and a fine balance of core and convenience categories. Read how the retailer attracts shoppers with an imported range and seasonal celebrations.
FairPrice Xtra, VivoCity, Singapore
NTUC FairPrice opened its largest FairPrice Xtra hypermarket in VivoCity officially on 6th August 2019. The store uses a shopper-centric design approach to deliver a fun ambience and engaging shopping experience.
FairPrice Finest, Jewel Changi Airport, Singapore
Singapore's largest retailer has opened FairPrice Finest in Jewel Changi Airport. The store is located in a newly opened retail complex connected to the airport terminals…
Retail execution at Cheers, Ho Chi Minh City, Vietnam
NTUC Fairprice's Cheers convenience banner opened its first store in Vietnam in mid-2018, as part of a joint venture with Saigon Co.op, we went in-store to see how the format is looking to differentiate in a competitive market.
Retail execution at FairPrice Xtra, Ang Mo Kio Hub, Singapore
NTUC FairPrice recently revamped its Ang Mo Kio Hub store in Singapore to encourage shoppers to adopt a healthier lifestyle, we visited to better understand the latest developments.
FairPrice, SingPost Centre, Singapore
This supermarket is run by the largest grocery retailer in Singapore to test latest retail technologies, including a new mobile app to enhance online-offline experience.
Retail execution in Singapore Q4 2017
Bricks and mortar retailers in Singapore continue to innovate. In the run up to Christmas 2017 we have been in-store to see how the top retailers are looking to communicate with shoppers and drive trade.
FairPriceXpress, EastCoast, Singapore
FairPrice has revamped their forecourt store in Singapore with an updated look and a new range of ready-to-eat.
Fairprice Xtra, Sports Hub, Singapore
Fairprice Xtra at the Singapore Sports Hub displays the retailer’s latest hypermarket format and showcases how the retailer is looking to create a fun-filled family environment and deliver destination appeal to its largest stores.