FairPrice news

27 April 2021
NTUC Enterprise is offering benefits worth SGD20m (US$15m) to union members to celebrate NTUC's 60th anniversary. The group is the operator of Singapore’s largest chain of grocery stores. Deals to help members manage cost of living Union members will be able to get 50% off six super savers products at Fairprice stores for six weeks. These products will be refreshed weekly and available in-s...
31 March 2021
As Easter draws near, retailers in Singapore are helping shoppers prepare another Easter celebration at home. The number of community cases has remained low for some time, but the maximum number of people for private gathering is still capped at eight. We visit the leading retailers in Singapore to check out the key highlights. Cold Storage Easter eggs are displayed in the prominent areas o...
12 March 2021
FairPrice is working with local agencies to test the use of autonomous robots in providing on-demand deliveries in Singapore. Greater convenience and flexibility Source: IMDA The trial is currently limited to a neighbourhood shopping complex in Punggol and the residential area nearby. The one-year trial will assess: Technologies such as AI for autonomous navigation, obstacle det...
23 February 2021
Chinese New Year is the biggest annual trading event for many markets and retailers across Asia.  The pandemic has once again impacted celebrations. This year, retailers are more prepared for the complexity of complying with COVID-19 measures and changes in shoppers’ behaviour. We highlight the best-in-class execution from the Asia region and beyond    1. Growing the eat-at-home opportunity ...
13 January 2021
FairPrice has opened a new hypermarket with a dine-in area and local food concepts at Parkway Parade on 12 January. The space was previously occupied by Giant hypermarket until March last year. First cocktail bar in a grocery store Shoppers can order a unique in-house cocktail, the FairPrice Fizz Tipple, made with gin, lemon juice, strawberry syrup and egg white foam. Bar snacks like tortil...
08 January 2021
One of the most common questions I get asked by businesses, is how will my market develop over the next few years. While there remains uncertainty over what the next 12 months will look like, there is a strong sense of optimism that 2021 will be a year to rebuild, but also capitalise on the opportunities that have arisen in the ‘new normal’ across Asia. With this in mind, we have identified five ...
16 December 2020
Cheers, a chain of convenience stores operated by FairPrice, has launched a new smart store in Our Tampines Hub. First store powered by Artificial Intelligence Source: IGD Research This is the first store where shoppers can enter, pick the products they need and walk out. Payment is done automatically through a facial recognition technology within the ...
27 November 2020
Located at the well-known Lau Pa Sat hawker centre in Singapore, Food Folks is the first locally-focused concept that blends retail and dining under a historical monument. Food Folks brings together FairPrice Group’s business philosophies of “Everything Food Made Easy”, “Customer First”, and “Better Value for All”. Source: IGD Research   All things loc...
21 October 2020
FairPrice Finest opens a new Finest store at Artra, the first to have a Fresh Ambassador in-store. Fresh Ambassador The new store is right next to a subway station near several new condominiums. About half of the 1,000 sq.m. store space is filled with fresh food. The Fresh Ambassador is available in-store to provide tips on how to pick fresh produce. Source: IG...
09 July 2020
COVID-19 pandemic has generated a surge in demand for online grocery shopping around the world. In Singapore, shoppers could not get delivery slots across the major grocery retailers in the initial phase of the pandemic, resulting in a lot of frustration. The situation has improved significantly in the last couple of months. We round up the key initiatives of major retailers to meet online shoppi...