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A guide to the retailer and its operations today. Updated twice yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.
See data on the retailer’s performance and forecasts for its operations by channel.
We review FairPrice's performance, plus progress against key strategic objectives.
A guide to Singapore’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.
FairPrice has opened two Finest stores two weeks apart: one a Flagship store on a busy shopping strip and another at a local neighbourhood. We visited the second store that opened last week to understand how the retailer flexes its offerings to meet the needs of a more residential target. This two-storey store in Ang Mo Kio Ave 6 covers 23,000 sq. ft., including a 40-pax seating capacity cafe on the ground floor and more seating area at a bar on level two. It is a refurbished store and occupies the same space that was a standard FairPrice.
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