Spain-based buying group Euromadi has said that aggregate sales reached €17.7 bn in 2016, up from €13.7 bn in the previous year. The addition of Auchan to its membership helped boost the overall aggregate sales figure, it noted.
Improving economy supporting members’ growth
Euromadi said that its aggregate sales figure had been aided by improvements in the local economy, which had led to a more positive shopper and increased consumption. The group itself had aided the overall performance by helping members to innovate, especially with private label ranges. In a mature market like Spain, Euromadi said that its continued focus on innovation was key to enabling its members to drive footfall, encourage loyalty and maintain loyalty with shoppers.
Membership of EMD remains key
Euromadi highlighted the benefits it derives from being a member of EMD, the European buying group. Euromadi said that being part of EMD gives it further benefits by driving further value from negotiations and synergies with multinational suppliers. These benefits are then able to be passed onto its members guaranteeing them greater economies of scale and profitability.
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