Esselunga presentations

Presentations

04/12/2019
This guide to Italy explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.
05/01/2016
We visited Milan, Turin and Bologna to catch up on developments at retailers from gourmet formats to discounters, and to understand the key trends driving the Italian market in 2016.
01/12/2015
We saw Esselunga’s ‘Scegli il tuo sconto’ (choose your own discount) scheme in action in Milan. Check out this slide for the key facts and IGD’s assessment.
11/08/2015
The T-Frutta app allows Italian shoppers to claim cashback when they purchase certain brands on promotion. Check out this slide for the key facts and IGD’s assessment.