El Corte Inglés improves online offer

Date : 25 June 2018

Spain-based El Corte Inglés has upgraded its grocery ecommerce offer with a suite of new design features. The retailer said that customers now have an easier path to purchase, optimised across computers, mobiles, and tablets.

The changes

The new design incorporates more navigation filters like organic, gluten-free or promotions, allowing shoppers to more easily specify their preferences. The search engine has also been optimised and allows users to add products to their basket with a click. Its premium range Club de Gourmet also has a dedicated section on the site.

Same-day home deliveries are offered, and shoppers can choose their preferred slot at the beginning of the shopping process. A Click & Car system is also available, whereby shoppers can collect their order after two hours, without needing to leave their car.

In addition to the products offered, over 2,500 recipes and videos are available, categorised by difficulty with added nutritional information.

Ecommerce competition

With its developed online offer, El Corte Inglés hopes to be a benchmark in ecommerce. Mercadona is expected to upgrade its online shopping service later this year, this could change the current ecommerce landscape in Spain and increase competition in the channel.

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