Edeka news

29 April 2013
Edeka's independent retailers have grown sales by 6.4% in 2012, while group sales have gone up 3.8% to €44.8bn. Independent merchants growing faster than market CEO Markus Mosa said that 2012 had proven once again how close Edeka's   independent merchants are to its customers, and that they give the brand a personal face which boosts consumer confidence. During the year, 83 stores changed i...
11 April 2013
Edeka has revamped its consumer website, www.edeka.de , to provide a more informative, interactive and engaging experience for its customers.  Food takes centre stage Edeka's focus on food is evident, with deals, offers and recipes clearly highlighted.  Daily changes encourage customers to return frequently.  Interaction is promoted, with online activities supporting a new grill/barbec...
01 March 2013
Edeka's Netto Marken-Discount stores are revising their ranges and offers in health & beauty and homecare categories, starting on 2 March 2013. High customer demand for ranges Under the strapline "mehr Drogerie für Sie" (more drugstore for you), Netto Marken-Discount will expand its ranges, both in private label and branded items, as it seeks to offer customers a one-stop shop.  The pr...
04 February 2013
Edeka has launched a baby food private label range, according to German press reports. Premium pricing for 30-strong range The SunSan range of 30 organic products has been introduced by Edeka's  regional operators Minden-Hannover and Südwest, according to Lebensmittel Zeitung.  They are priced at around one euro less than the leading baby food brand. Opportunities for suppliers to deve...
11 January 2013
Netto Marken-Discount stores are to step up their focus on fresh lines, according to Lebensmittel Zeitung. Rollout of bakeries to continue Baked goods are an important part of this new strategy, to make the offer more attractive to customers.  Netto Marken-Discount should add 1,000 more in-store bakeries this year, continuing the rollout begun in 2012.  The range, of around 30 products, ...
11 January 2013
Edeka has appointed two new directors to its board, and one has departed. Board now comprises three people Dr Michael Wulst has been appointed as chief information officer, with additional responsibility for logistics.  Martin Scholvin has been appointed as chief financial officer and head of HR.  Reinhard Schütte has left the company.  This leaves Edeka with a three-man board, headed by ...
02 January 2013
Edeka has confirmed the divestment of its 25% stake in the Netto discount business, ending its agreement with Dansk Supermarked. Strategic focus on independent retailers The divestment, first reported in mid-December , took effect from 31 December 2012 when the stake was sold back to the Danish group.  Group CEO Markus Mosa said that strategic focus would fall on Edeka's independent re...