Edeka news

02 October 2019
The German food minister has backed the NutriScore labelling system and plans to set up a voluntary food labelling scheme within the next year. Establishing clear health guidelines Across Europe, there has been an increased focus on combating the obesity crisis, with clearer nutrition labelling highlighted as a key way to help consumers make healthier choices. The NutriScore system originat...
28 June 2019
As Edeka increases its stake in Picnic Germany and Edeka Nord announces its 2018 results, we round up news from the cooperative. Edeka increases stake in Picnic Germany Edeka Rhein-Ruhr, according to reports in Startup Detector, has raised its stake in Picnic Germany to 35%, from the 20% stake it held previously. Picnic continues to invest in expansion and its operations more widely, as it ...
18 April 2019
Germany-based cooperative Edeka said group sales increased 3.2% to €53.6bn. The performance was driven by the organisation’s independent retailers, which saw sales improve by 4.9%. Positive performance across banners Edeka said that while the German market had supported its growth, it had been ‘ able to expand [its] market share ’. Although it highlighted the strength of its independent ret...
16 April 2019
Germany-based Edeka has announced it will add greenhouses in some of its stores. The step will enable it to offer shoppers fresh, locally-grown herbs and salads. Edeka to use Infarm solution Edeka said it had added Infarm’s greenhouses at stores in Edeka Loddenheide and Edeka Gievenbeck, which are both in Münster. Discussing Infarm’s greenhouses, the store owner of Edeka Loddenheide said: “...
10 April 2019
As Edeka and Rewe announce initiatives in their home market, we round up news from the retailers. Edeka to expand organic focus As shopper interest in organic products grows, Edeka has rumoured to be investigating opportunities to launch a format specifically aimed at such ranges. Trade publication Lebensmittel Zeitung said Edeka would use the Naturkind brand for both standalone stores and ...
19 February 2019
We look at how Germany-based Edeka and Rewe are evolving their strategies relating to their forecourts in the country. Rewe slows down expansion at Aral petrol stations… Rewe has said it will stop the expansion of its its Rewe To Go concept at Aral petrol stations. The companies have agreed to focus on the quality of the service before opening more sites. However, the goal to open 1,000 for...
07 January 2019
German retailer Edeka has released a new TV commercial promoting its latest marketing campaign. The commercial is based on the popular ‘Supergeil’ commercials and markets Edeka’s ‘Supergeile Preise’ (super-cool prices). Friedrich Liechtenstein is the face of the campaign German entertainer Friedrich Liechtenstein stars in the Supergeil commercials, which went viral after being first release...
08 November 2018
Edeka has opened a food technology campus next to one of its supermarkets in the centre of Berlin. The campus is a space for start-ups to develop and test their products and technologies. Shaping the ‘assortment of tomorrow’ Edeka hopes the campus will shape the ‘assortment of tomorrow’ by supporting start-ups. There is a coworking room, a kitchen studio and an event space on the campus. Th...
07 June 2018
Edeka has launched a new campaign to promote its health and wellness offer, following strong sales results for 2017. 'Simply beautiful- inside and out' Announcing the launch of the new campaign, Edeka highlighted the importance of beauty from within, through a balanced diet, as well as on the outside through personal care. The retailer is working with TV presenter Annemarie Carpendale to pr...
08 March 2018
Edeka is partnering with Hamburg based Budnikowsky to expand in the drugstore channel. Developing in the channel Edeka has formed a joint enterprise with Budnikowsky to enter the drugstore market and is looking to roll out a new concept throughout its regional divisions. Under the same banner, Budnikowsky will also be expanding its footprint and moving outside of Hamburg, where its stores a...