Netto, the discount arm of Germany’s largest retailer Edeka, has recently launched an online shop selling exclusively non-food products.
Broad non-food assortment
The new online shop offers a variety of non-food items across numerous product categories, such as furniture, household and clothing. The range comprises 7,000 SKUs, with more than half falling under the home and furnishing category. That is a relatively small assortment, in comparison to piers such as Tengelmann’s discount subsidiary Plus, which offers over 200,000 SKUs in its online shop plus.de. To cater better to increasingly online-savvy German shoppers, Netto offers an option to purchase a new car in its online shop via the retailer’s cooperation partner.
Low cost solution
There will be no connection between Netto’s online shop and its stationary non-food offer. The retailer offers solely a delivery service, with no option to collect in-store. These limitations allow Netto to minimise investment and operating costs of the new online platform, with goods delivered direct to the end customer from the supplier’s warehouse by Netto’s logistics partner company.