Independents driving Edeka growth

Date : 29 April 2013

Edeka's independent retailers have grown sales by 6.4% in 2012, while group sales have gone up 3.8% to €44.8bn.

Independent merchants growing faster than market

CEO Markus Mosa said that 2012 had proven once again how close Edeka's  independent merchants are to its customers, and that they give the brand a personal face which boosts consumer confidence. During the year, 83 stores changed into the hands of independent retailers. Sales were €21.3bn.  Note that since last year, Edeka has adjusted its 2011 figures to account for the sale of Netto to Dansk.  Total group turnover is now reported at €43.2bn.

Netto Marken-Discount consolidates position

Sales were up 5.2% year-on-year, to €11.3bn.  Following dynamic expansion in recent years, the focus was more on modernisation in 2012, with 400 stores refurbished and 135 opened. 

Private label: focus on innovation

Edeka said, without quoting figures, that both private label and brands were growing above the industry average. The retailer invested in new product development and improving existing products in 2012. Sustainable ranges are also becoming more important, and Edeka has entered into a partnership with the World Wide Fund for Nature to help reduce its environmental footprint. 

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