Germany: 60 second round up

Date : 01 September 2016

We bring you the latest news from across Germany.

Edeka accelerates expansion plans

Edeka has announced it will accelerate its expansion pace in Southern Bavaria, with plans to add 42,600 sq m of new sales space in 2016, double what it added in 2015. The retailer is still awaiting clearance for the Tengelmann deal but is continuing its organic growth regardless. Edeka invested almost€57m into the region in 2015, including opening a new €15.5m distribution centre in Trostberg. Werner Gruber, CEO of Edeka South Bavaria stated that by expanding the facility they have secured the location for future challenges and increased efficiencies in the delivery of high quality food.

Rewe promotes the freshness of its online offer

The Rewe Group has launched a new campaign in Germany aimed at promoting the freshness of its online deliveries. This is ahead of the launch of Amazon Fresh in the market, which is expected to happen in late 2016 or early 2017. The campaign slogan is 'I like my delivery fresh' and it promotes a guarantee of freshness, with shoppers able to return items to the online delivery staff if they are not satisfied with the quality. It will be interesting to see how else the German online channel develops in the run up to the Amazon Fresh launch.

Kaufland rolls out Electronic Shelf Labels

The banner, which is owned by Schwarz Group, has selected UK based firm Displaydata to supply the ESLs to its German stores. It will roll this out to its entire store network which consists of over 650 hypermarkets in Germany. Displaydata is a leader in the design and supply of dynamic digital display solutions, incorporating fully graphic ESLs. They can display price, product, promotion, stock levels, currency data and much more.