Edeka's new drugstore campaign

Date : 01 March 2013

Edeka's Netto Marken-Discount stores are revising their ranges and offers in health & beauty and homecare categories, starting on 2 March 2013.

High customer demand for ranges

Under the strapline "mehr Drogerie für Sie" (more drugstore for you), Netto Marken-Discount will expand its ranges, both in private label and branded items, as it seeks to offer customers a one-stop shop.  The products affected come from health & beauty, non-prescription drugs, cleaning products, baby and pet food.  Frank Pröls, MD of the discounter, said the campaign was in response to increased customer demand. 

New merchandising in-store

The health & beauty section is receiving a makeover as part of the campaign, with new coloured signage making it easier for customers to navigate the fixtures.