Germany-based Edeka has announced it will add greenhouses in some of its stores. The step will enable it to offer shoppers fresh, locally-grown herbs and salads.
Edeka to use Infarm solution
Edeka said it had added Infarm’s greenhouses at stores in Edeka Loddenheide and Edeka Gievenbeck, which are both in Münster. Discussing Infarm’s greenhouses, the store owner of Edeka Loddenheide said: “You can hardly buy your products more local. The special thing is that the customer can watch the herbs being grown.”
Solution adds to theatre
We have been tracking solutions like that from Infarm for several years. In 2016 Infarm added a greenhouse in a Metro Cash & Carry in Berlin, while Albert Heijn added a growing wall in its Purmerend store and Colruyt has tested in-store vertical farming cultivation. Edeka said the greenhouses do not use pesticides, while the closed ecosystem enables it to limit negative inputs like heat, cold or lack of water, which means they are grown in a more consistent way.
The solutions help the retailers build their brands within the health and local areas, while by involving third parties many can roll them out comparatively quickly.