With total sales up 2.7% to €48.4 bn, Germany's market leader Edeka continues to perform well.
Turnover strong across the business
Sales performance was again driven by its independent retailers, who together enjoyed sales of €24.2 bn, up 3.7% on 2014. By giving these merchants more decision making power, the stores have been able to individually tailor themselves to their catchments, with regional diversity and unique services and dining offers for each store. A total of 165 new Edeka stores were opened in 2015.
Netto Discount sales up 2.8%
Edeka's discount format, Netto has also seen strong sales performance, with sales up 2.8% to €12.4 bn, strengthening its position in the highly competitive German discount market. It opened 134 new stores in 2015 and has invested heavily in improving the quality of its sales areas.
Outlook for 2016
Edeka continues to invest in its existing business, in particular in markets, logistics and manufacturing companies. For 2016 it plans to spend around €1.7 bn on improving the business.
Sustainability continues to be a key focus for Edeka, with its long term partnership with WWF continuing to grow. The number of private label products that meet WWF environmental standards is now up to 400 and continues to increase. This works alongside its commitment to fulfilling organic (BIO) demands and in 2015 Edeka strengthened its competence through extensive cooperation with Alnatura- as a result 4,400 Edeka markets now stock Alnatura products.