Edeka has revamped its consumer website, www.edeka.de, to provide a more informative, interactive and engaging experience for its customers.
Food takes centre stage
Edeka's focus on food is evident, with deals, offers and recipes clearly highlighted. Daily changes encourage customers to return frequently. Interaction is promoted, with online activities supporting a new grill/barbecue promotion.
Image source: Edeka
Offers and promotions highlighted
Weekly offers are displayed prominently, and include Edeka private label. An improved search function allows for browsing by brand or range.
Want to know more?
Take a look at our snapshot for an essential summary of trading priorities, latest developments, and other key commercial insights for Edeka