Edeka: innovating in click & collect, expanding vegan range

Date : 24 August 2015

Edeka has merged meal solutions and click and collect, launching a grocery pick-up service at Munich airport, while separately the retailer is trialling a new vegan range in-store.

Meal solutions upon arrival

Partnering with Emmasbox, a specialist company providing click and collect solutions and logistics, Edeka launched a grocery service at Munich airport. Upon arrival, customers can use a tablet to view and reserve a meal package, from a choice of seven. The contents of each meal box are planned and packaged by Edeka, and contain the ingredients to prepare a complete meal. After reserving their box, customers collect and pay for it at the terminal.

The innovative service, which saves customers time by removing the need for them to visit a supermarket on arrival, will be trialled for four months to see how popular it is. The retailer said that if successful, it has the potential to roll it out to other high frequency locations.

Non-food click and collect expanding

Edeka has launched a new non-food online offer for its click and collect großmarkt cash and carry banner. Edeka already operates two online stores, its website www.edeka24.de which offers around 3,000 ambient grocery lines and www.eworld24.de which sells wine, spirits and gourmet food. The new online shop, which will operate under www.edeka-gastroshop.de, will offer customers a greater range of over 8,000 products, including homeware and furniture. Orders will be available to be collected at großmarkt cash and carry sites or for delivery.

New vegan range for discount banner Netto

Following on from its trial of vegan counters in 50 stores, Edeka is launching a new vegan range in its Netto stores. The range is called 'Try it once' and will be trialled in selected stores. Veganism is a growing choice in Germany, with mainstream retailers starting to offer a more comprehensive selection of products. By expanding its offer to reflect customers' demands, Edeka is positioning itself for future growth in the area.