Germany-based cooperative Edeka said group sales increased 3.2% to €53.6bn. The performance was driven by the organisation’s independent retailers, which saw sales improve by 4.9%.
Positive performance across banners
Edeka said that while the German market had supported its growth, it had been ‘able to expand [its] market share’. Although it highlighted the strength of its independent retailers, Edeka said its Netto banner had performed well too.
Sales were aided by the opening of 263 new stores, across all formats, and a growth in total selling space to 11.3m sq. m from the new stores and the relocation and expansion of others. Edeka highlighted the integration of the 338 Tenglemann stores it acquired in 2017, which had enjoyed ‘double-digit growth rates’ in 2018. Improvements at its stores was aided by investment of about €1.6bn, a figure that is set to increase in 2019 to about €2.0bn.
Differentiation key to growing sales
Edeka also highlighted the importance of the differentiation of its offer in the German market. The central organisation helps to support this growth through its private label ranges, by providing independent store owners with opportunities to add products where they can and through cooperation with regionally strong small and medium-sized enterprises.
Digital growing in importance too
The organisation highlighted its further development of its digital channels. The results announcement came on the same day as Edeka said it was working with Switzerland-based app Bring! The collaboration will enable Bringmeister shoppers in Berlin and Munich to create and manage their lists and pay through the app. Orders made before 14:00 will be made on the same day.