Edeka is partnering with Hamburg based Budnikowsky to expand in the drugstore channel.
Developing in the channel
Edeka has formed a joint enterprise with Budnikowsky to enter the drugstore market and is looking to roll out a new concept throughout its regional divisions. Under the same banner, Budnikowsky will also be expanding its footprint and moving outside of Hamburg, where its stores are currently located. Berlin is the first area planned for expansion.
For both partners, better buying conditions are expected to generate significant savings. Going forward, buying, marketing, communications, advertising, shopfitting and IT services will all be conducted by the new joint enterprise. As well as efficiencies, the partnership offers Edeka growth potential into the high margin drugstore channel.