Edeka agrees deal to buy Kaiser’s and drives regional sourcing

Date : 09 October 2014

German retail group Tengelmann has agreed to sell its grocery chain Kaiser’s to Edeka.

An important step forward to help Edeka grow

German retail group Tengelmann has agreed to sell its grocery chain Kaiser’s to Edeka. The deal which is set to be completed by June 2015 will see Edeka acquire Kaiser’s 451 stores as well as Tengelmann’s online subsidiaries which run Plus.de and GartenXXL.de. Karl-Evrivan Haub, CEO of Tengelmann Group commented on the deal saying that Kaiser’s could not compete with the major German players, resulting in no foreseeable opportunity for growth. The German Competition Authority, which recently expressed concern that Edeka, Rewe, Aldi and Schwarz Group account for the majority of the German market, has yet to approve the deal.

Edeka’s markets develop regional private labels

Edeka regional markets have begun investing in regional specific private label brands to suit the needs of its regional customers. Within Bavaria, Edeka has launched “Edeka mein Bayern” (Edeka – My Bavaria) and Edeka Nord has collaborated with Bioland to create “Unsere Heimat – echt & gut” (Our homeland – real & good). As well as enhancing the range and the relevance of the range in-store, Bioland has also spoken of the benefits in helping sustainable farming and the broader food industry in Schleswig-Holstein, Hamburg and Mecklenburg-Vorpommern.

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