Picnic: new buying alliance, finalising entry to France

Date : 16 March 2021

Jon Wright

Head of Insight - RA EMEA

According to reports in France-based trade publication LSA, Picnic is finalising its launch in France, which will be supported by Cora, while Gianluigi Ferrari is set to be chief executive of the buying alliance, Everest, between it and Edeka. Gianluigi Ferrari to become chief executive of…
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