Edeka news

Rewe and Edeka are both making progress with strengthening their online businesses. Rewe's semi-automated Food Fulfillment Centre Rewe opened a new Food Fulfillment Centre (FFC) in Cologne last year and has concluded that the initial phase has been successful. Automated shuttle technology allows products from six different cooling zones to arrive together at the picking station. Exit gates ...

Edeka has launched a dedicated organic format in Hamburg-Altona called Naturkind. A compelling offer As well as a range of local and seasonal organic products, there is also a large counter offer including meat, cheese and sausages as well as vegan and vegetarian options. Other features include a salad bar, juicer and a milk filling station. The store stocks around 7,000 products in a 5,000...

Edeka is upping its ecommerce focus and will significantly expand the online offer of its discount banner Netto. Doubling the available items Netto currently offers around 1,000 grocery and health and beauty products on its online platform but this will be increased to 2,000. The move means that around 40% of Netto's total grocery assortment will be available online, including a wide range ...

The German food minister has backed the NutriScore labelling system and plans to set up a voluntary food labelling scheme within the next year. Establishing clear health guidelines Across Europe, there has been an increased focus on combating the obesity crisis, with clearer nutrition labelling highlighted as a key way to help consumers make healthier choices. The NutriScore system originat...

As Edeka increases its stake in Picnic Germany and Edeka Nord announces its 2018 results, we round up news from the cooperative. Edeka increases stake in Picnic Germany Edeka Rhein-Ruhr, according to reports in Startup Detector, has raised its stake in Picnic Germany to 35%, from the 20% stake it held previously. Picnic continues to invest in expansion and its operations more widely, as it ...

Germany-based cooperative Edeka said group sales increased 3.2% to €53.6bn. The performance was driven by the organisation’s independent retailers, which saw sales improve by 4.9%. Positive performance across banners Edeka said that while the German market had supported its growth, it had been ‘ able to expand [its] market share ’. Although it highlighted the strength of its independent ret...

Germany-based Edeka has announced it will add greenhouses in some of its stores. The step will enable it to offer shoppers fresh, locally-grown herbs and salads. Edeka to use Infarm solution Edeka said it had added Infarm’s greenhouses at stores in Edeka Loddenheide and Edeka Gievenbeck, which are both in Münster. Discussing Infarm’s greenhouses, the store owner of Edeka Loddenheide said: “...

As Edeka and Rewe announce initiatives in their home market, we round up news from the retailers. Edeka to expand organic focus As shopper interest in organic products grows, Edeka has rumoured to be investigating opportunities to launch a format specifically aimed at such ranges. Trade publication Lebensmittel Zeitung said Edeka would use the Naturkind brand for both standalone stores and ...

We look at how Germany-based Edeka and Rewe are evolving their strategies relating to their forecourts in the country. Rewe slows down expansion at Aral petrol stations… Rewe has said it will stop the expansion of its its Rewe To Go concept at Aral petrol stations. The companies have agreed to focus on the quality of the service before opening more sites. However, the goal to open 1,000 for...

German retailer Edeka has released a new TV commercial promoting its latest marketing campaign. The commercial is based on the popular ‘Supergeil’ commercials and markets Edeka’s ‘Supergeile Preise’ (super-cool prices). Friedrich Liechtenstein is the face of the campaign German entertainer Friedrich Liechtenstein stars in the Supergeil commercials, which went viral after being first release...