Edeka news

We bring you the latest news from Germany. Edeka Südwest improving fresh department Edeka Südwest set a goal of increasing its fruit and vegetable sales by 10% in 2019 which it was successfully able to do. It has developed and rolled out new concepts to aid with this and other departments that have seen impressive returns include bakery and meat. The coronavirus pandemic has also boosted sa...

The price war between Aldi and Lidl in Germany is escalating quickly, with the two discounters pushing prices down further. Most retailers are focusing their advertising and communication on low prices, following the VAT rate cut implemented by the government. VAT cut to help population and consumption Following the COVID-19 pandemic, the German government has implemented a temporary VAT ra...

We bring you the latest news from Edeka in Germany. Structural reorganisation There are a number of changes occurring within the Edeka management board. Purchasing will be distributed amongst fewer heads of departments, with two managers, Dirk E ßmann and Florian Decker now responsible for more purchasing areas. This includes international purchasing, which has become more important for E...

On the 25th of June, SCP Group will officially purchase Real from the Metro Group. SCP Group getting ready The sale will include the online platform Real.de, which the SCP Group is already preparing for resale. The SCP Group will also take full control of all Real's business units, with former Lidl board member, Bojan Luncer, heading up the new operation. Along with its real estate partner,...

Edeka is introducing a new digital packaging initiative in its discount banner Netto. Netto introducing digital watermarks on packaging Netto is introducing an invisible barcode which optimises the scanning of goods at checkout. The packaging will still look the same to the shopper, however it will contain digital information printed onto the packaging, which means that when it is scanned, ...

We bring you the latest news from Edeka and Rewe in Germany. Edeka expanding online through Picnic Edeka owns a 35% stake in Picnic, an online only retailer. Picnic has been expanding in Germany and will be supplying D üsseldorf and expanding coverage further from the end of February 2020. Its new hub is located in the centre of Düsseldorf and will start with a fleet of six vans and 15 r...

Rewe and Edeka are both making progress with strengthening their online businesses. Rewe's semi-automated Food Fulfillment Centre Rewe opened a new Food Fulfillment Centre (FFC) in Cologne last year and has concluded that the initial phase has been successful. Automated shuttle technology allows products from six different cooling zones to arrive together at the picking station. Exit gates ...

Edeka has launched a dedicated organic format in Hamburg-Altona called Naturkind. A compelling offer As well as a range of local and seasonal organic products, there is also a large counter offer including meat, cheese and sausages as well as vegan and vegetarian options. Other features include a salad bar, juicer and a milk filling station. The store stocks around 7,000 products in a 5,000...

Edeka is upping its ecommerce focus and will significantly expand the online offer of its discount banner Netto. Doubling the available items Netto currently offers around 1,000 grocery and health and beauty products on its online platform but this will be increased to 2,000. The move means that around 40% of Netto's total grocery assortment will be available online, including a wide range ...

The German food minister has backed the NutriScore labelling system and plans to set up a voluntary food labelling scheme within the next year. Establishing clear health guidelines Across Europe, there has been an increased focus on combating the obesity crisis, with clearer nutrition labelling highlighted as a key way to help consumers make healthier choices. The NutriScore system originat...