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Rewe and Edeka are both making progress with strengthening their online businesses.

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Edeka has launched a dedicated organic format in Hamburg-Altona called Naturkind. A compelling offer As well as a range of local and seasonal organic products, there is also a large counter offer including meat, cheese and sausages as well as vegan and vegetarian options. Other features include a salad bar, juicer and a milk filling station. The store stocks around 7,000 products in a 5,000...
Edeka is upping its ecommerce focus and will significantly expand the online offer of its discount banner Netto. Doubling the available items Netto currently offers around 1,000 grocery and health and beauty products on its online platform but this will be increased to 2,000. The move means that around 40% of Netto's total grocery assortment will be available online, including a wide range ...
The German food minister has backed the NutriScore labelling system and plans to set up a voluntary food labelling scheme within the next year. Establishing clear health guidelines Across Europe, there has been an increased focus on combating the obesity crisis, with clearer nutrition labelling highlighted as a key way to help consumers make healthier choices. The NutriScore system originat...


An essential summary of trading priorities, latest developments, and other key commercial insights for Edeka.
We update our five year forecasts for the German grocery market, identifying the opportunities and challenges in each retail channel.
Several major European discounters are accelerating their expansion plans in city centres. They have had to adapt their stores’ format and flex their range to be able to fit in this new environment. With their high population density, European cities are also an opportunity to test ecommerce and new payment solutions and learn from such initiatives.
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We review the outlook for Edeka over the next five years and its strategic objectives.

This in-depth guide to Germany explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

An essential summary of trading priorities, latest developments, and other key commercial insights for Edeka.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

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