Thailand: CP ALL partners with Dairy Farm

Date : 08 January 2021

Soo-Eng Tan

Senior Retail Analyst

All Guardian Co, a joint venture between Dairy Farm and All Corporation in Thailand, will launch the first Guardian health and beauty store in 2021.

Guardian store launch delayed

All Guardian is a joint venture between All Corporation Co, a wholly owned subsidiary of CP All, and GCH Investments Pte under Dairy Farm International Holding Group. All Corporation Co and GCH Investments Pte hold 65% and 35% share respectively. Due to the COVID-19 outbreak, the first store opening had been delayed from December 2020 to early 2021. "With the technological development of Guardian and our strength in the distribution network, we decided to forge a partnership," said Anuruck Watanathawornwong, director of All Guardian.

More about the new stores

Each Guardian store will be 200-300 sq. m. depending on location. About 20% of the products will be Guardian products. The retailer will spend THB300m (US$10m) on stores expansion in 2021. In order to build awareness for Guardian products in Thailand, the retailer has made 29 Guardian products available at all 7-Eleven stores from 1 September.