Guardian refreshes flagship store in Singapore

Date : 28 October 2020

Soo-Eng Tan

Senior Retail Analyst

Guardian, a health and beauty store operated by Dairy Farm, is celebrating its 48th anniversary this year with a refurbished flagship store. The 6,000 sq. ft. store carries over 8,000 health and beauty products at Takashimaya Shopping Centre.

Source: Guardian

Inspiration to be beautiful

Guardian wants to inspire shoppers to be beautiful in a healthy way, in line with global health and wellness trends. The store will have a Fitness Studio which includes sports nutrition products and a selection of superfoods like ginseng and dietary supplements. It has the widest range of Korean beauty brands in Singapore to meet shoppers’ increasing demands for innovative Korean products.

Best value every day

Shoppers can enjoy greater savings on products under Guardian’s private labels. This range has been expanded to include Botaneco Garden, Derma365, Happy Masks and Meadows. Under its “Everyday Best Value” initiative, the retailer will also offer attractive prices for national brands like Dove, Darlie and Listerine.

Pharmacists and health experts

Shoppers can approach Guardian’s in-house panel of health experts and pharmacists for advice and consultation. They also offer free blood pressure monitoring. Guardian is the first health and beauty retailer to launch a structured patient care programme for diabetes.

Soren Lauridsen, CEO, Southeast Asia, Guardian Health and Beauty said, “with over 47 years as a trusted health and beauty retailer, we remain steadfastly committed to being our customers’ number one Healthy Beauty companion, bringing in new and exclusive products and offerings at great price and value every day, and offering enhanced shopping experiences in our stores”.