Dairy Farm launches joint customer rewards club yuu

Charles Chan
Senior Retail Analyst
@RetailAnalysis

Date : 30 July 2020

Dairy Farm Group, Hang Seng Bank and Jardine Restaurant Group have today launched Hong Kong’s biggest customer rewards club, yuu.

Loyalty programme that connects over 10 brands and 2,000 stores

The yuu rewards app connects over 10 brands, rewarding customers everywhere they shop and order food from. With over 2,000 shops and restaurants, members will be able to earn more points, in more places, and redeem rewards more quickly. The loyalty programme has a “1 point for HK$1” earn rate. yuu members earn points and redeem rewards through a simple scan-and-go method. Rewards include money off shopping, health & beauty treats and tasty dining experiences.

Joining the yuu programme include Wellcome, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, Market Place by Jasons, Market Place, PHD, 3hree6ixty, Oliver’s the Delicatessen, Jason’s ichiba, Wellcome Delivers and Market Place Delivers. Dairy Farm Group has partnered with Hang Seng Bank to roll out a new Hang Seng yuu enJoy credit card, with which users can earn up to 4X points per HK$1 spent.

Personalised offers, share points and giving back to the community

Every month, the yuu rewards app will send personalised offers across different brands, to each member. New users can download the yuu rewards app on their Apple or Android smartphones for free. A special Share Points feature is included in the app, allowing customers to share points freely among friends.

The new loyalty program is also partnering with local charities, Foodlink Foundation and Helping Hand, supporting grassroots neighbourhoods and families with meal donations. yuu members can donate their points, as a convenient way to support those in need.

“Hong Kong’s biggest customer rewards club ever”

Ian McLeod, Dairy Farm’s CEO, said, “Today we are excited to announce the launch of yuu, Hong Kong’s biggest customer rewards club ever. This marks a significant milestone for Dairy Farm as we have connected all our brands digitally, together with our partners, for the good of our customers in Hong Kong.”  

Want to know more?

Read about Dairy Farm’s H1 results here.