Mr Yuthasak Phumrasakul, Senior Executive Vice President of CP All and founder of 7-Eleven stores in Thailand, reveals a range of ready meals created by Iron Chef Thailand under its Ezygo private label.
Partnership with three chefs
Chef Pom-Thanarak Chuto, Chef Kai-Thananya Khaikaew and Chef Art-Prasopchoktrakun have been invited to create 12 delicious dishes and desserts. These three chefs are past participants of Iron Chef Thailand, the biggest professional cooking competition in Thailand. The chefs will be involved in every step of the dishes from the selection of ingredients to the cooking technique. These dishes include crab soup, stewed pork with herbs, Pad Thai udon, roasted chicken, pork satay sandwich, Hong Kong soy sauce chicken rice and jumbo steamed bun.
More about Ezygo
Ezygo is a range of ready to eat frozen meals available at all 7-Elevens in Thailand. Most of the meals are based on local dishes like Thai basil stir-fried chicken with white rice. Shoppers can request these meals to be heated up with an additional egg to complete the meal at the store.
Retail Analysis Asia