Spain: online, cooperatives, website updating

Date : 12 October 2015

As Ulabox adds to its commercial team, Covirán reaffirms its commitment to the cooperative model and Condis and Bon Preu prepare for an omnichannel future, we round up news from the market.

Bon Preu advances omnichannel offer

Three years after the launch of the Iquodrive platform, Bon Preu has announced that its ‘Drive’ offer accounts for 1.5% of group sales, despite being available at only three stores (out of 164 that the retailer operated at the end of 2014). Bon Preu said it invested €300,000 in each of the Drive outlets. The retailer also said that shopper acceptance of its Drive offer had been aided by it not charging for the service and the fact that there was no minimum purchase required, making it more acceptable to a wider range of shopper missions.

Covirán reaffirms commitment to cooperative model

Following the statement of its positive financial results, Covirán’s chief executive, Luis Osuna, has stated that the retailer’s good growth has been because of its business model. Osuna said that this foundation enabled it to develop and invest for the future with a strong foundation. A key area of investment in the medium term for Covirán will be in its supply chain so that it can support the addition of new stores and as it is necessary for it to become ‘stronger and more efficient’. To this end Osuna said that Covirán would be investing €5 mn in its Coslada logistics platform to drive greater efficiencies.

Condis updates website to improve offer for shoppers

Condis has relaunched its corporate website to advance the offer it provides shoppers, to boost online sales and add elements of gamification. The retailer said that the site’s relaunch enabled shoppers’ to see into a Condislife store in Barcelona through the use of Google Street View, which the retailer said could be further evolved in future to allow it to add new features, both linked to online sales and to ‘gamify’ the shopping process for shoppers.

Ulabox strengthens its commercial team

Ulabox, in which Portugal-based Sonae holds a majority stake, has filled two roles that it says will help it drive sales, better create and activate promotions and business plans and embed relations with manufacturers and brands. The retailer, which predominantly operates in Barcelona and Madrid, has appointed Carmen Wilke to lead its fresh, chilled, frozen and baby category, while Cesar Pahl has taken on the same role for non-food categories.