Costcutter launches campaign to drive private label

Date : 27 April 2017

Under the strapline the 'Tasty in no Time', major national symbol group network, Costcutter has developed a new campaign to promote its 'Independent' private label range.  Using 'food for tonight' recipe suggestions both in store, and in press and TV advertising, the activity will showcase the scope, quality and value of the range to build shopper perception of its capability in meeting key needs in this core convenience mission.

600 lines across key grocery categories

Developed in conjunction with Palmer & Harvey as part of their new supply relationship established in 2014, the Independent range now includes 600 lines across ambient and chilled & fresh categories, tailored to target the primary missions of the convenience shopper, including areas such as impulse.  With over 2,600 stores in its network, trading not only as Costcutter, but also Mace, Kwiksave, Supershop and Simply Fresh, the new campaign aims to drive uptake amongst retailers through the in house ActivHub retailer portal and using ActivMobile push notifications.

Jodene Rogers Costcutter head of marketing for the Independent brand commented:

'Today's shoppers are extremely time poor and always looking for high quality meal solutions. .. Tasty in no Time will run through 2017 with themed activity to support key calendar dates and the wider campaign is heavily supported through POS, national press and across social media'