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The supermarket of the future from Coop Lombardia in Milan is a great example of how a retailer is looking to implement industry-leading changes to the format.

This in-depth guide to Italy explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

We look at five key trends set to shape the Western Europe in 2020. Retailers are continuing to invest in private labels, health, wellness and lifestyle choices. At the same time, retailers are focusing on evolving existing strategies and creating innovative store formats. 

Latest News
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Carrefour Italia has introduced a dedicated section for organic products and plans to continue launching eco-friendly products. Meanwhile, Coop Italia plans to continue to invest as it looks to improve its customer support measures during the coronavirus pandemic. Finally, one of Conad’s cooperatives set out its €350m investment plan alongside its FY 2019 results.

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Coop Italia has announced an increase in sales and has introduced new social distancing measures. Separately, DESPAR Italy has launched an education programme aimed at supporting a healthy lifestyle for children. Furthermore, it also revealed a turnover of €3.6 bn in 2019.  Coop Italia reveals increased sales during coronavirus period Driven by additional spending because of the coronavirus...
Coop Italia is trialing new technology for product transparency. Collaborating to drive pace of innovation Coop Italia is partnering with tech start-ups to increase the pace and scope of its innovation. Most notably, this has been through its ‘supermarket of the future’ store. This offers an inventive shopping experience with interactive tables and real-time data screens providing product i...
Walmart Canada has introduced a new range of private label products from Coop Italia, Italy’s second largest food retailer. Fior Fiore range showcases Italian food heritage Through the partnership, new products have been added to Walmart Canada’s core grocery categories including pasta and pasta sauces. Sold under the Fior Fiore brand, the wider range consists of over 400 products, develope...

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