GB grocery market: mixed performances as growth slows

Date : 12 November 2019

With increasing political uncertainty, and a very wet start to the autumn, growth in the 12 weeks to November 3rd slowed to 1%, a slight reduction compared to last month's 1.3%. We look at the range of performances amongst the leading retailers in more detail.

Ocado continues to grow well ahead of the market

Ocado retained its position as the fastest growing retailer, at 13.5%. It has now been in the top spot for five months, since overtaking the discounters in June this year.

The retailer has shown strong resilience this year, despite the Andover fire in February and significant changes brought by forming a joint venture with M&S in August. Ocado's latest results, released in September echoed the retailer's continuous positive momentum, with Q3 revenue up 11.4%.

Lidl is the fastest growing bricks and mortar store

Both discounters continue to perform well, with Lidl the fastest growing physical store, at 8.8% and Aldi not far behind at 6.7%.

Lidl has announced it will be investing significantly in the UK market, with plans to open 230 stores over the next three years. This is an increase on its previous target of opening between 50 and 70 a year.

The retailer is increasingly focusing on sustainability issues. In October it released a detailed sustainability model setting out its main goals for ensuring it achieves its vision of 'making good food accessible for everyone'. The retailer has also announced it will be introducing more electric vehicle charging points in stores.

Co-op's performance remains strong

Co-op continues to be a strong performer, seeing continuous growth since May 2018. Growth for this 12 week period was at 4.4%, an increase on its 3.9% growth last month.

For more insight on the convenience channel read our latest news on how brands are engaging with convenience retailers.

The Big Four innovate during a challenging time

Given the challenging market backdrop and changing shopping habits all of the Big Four struggled to make gains in this period. In response to this the retailers are finding new ways to innovate;

For subscribers looking for more insight;

Getting ready for Christmas

With Halloween now over, retailers are able to fully launch into Christmas preparations. The previous fortnight has seen 2019 Christmas ads released from Iceland, Asda, Amazon, Marks and Spencer, Sainsbury's and Lidl.

Aldi has expanded its online offer to include a toy shop with around 240 products on offer priced between £1.99 and £179.99. The retailer is also once again selling its Christmas hampers online.

Detailed results

Retailer 12 weeks to 4th November 2018 12 weeks to 3rd November 2019 Sales growth (Y-O-Y%)
Tesco 27.5% 27.0% -0.6%
Sainsbury's 15.7% 15.6% -0.2%
Asda 15.3% 15.0% -1.2%
Morrisons 10.3% 10.0% -1.7%
Aldi 7.6% 8.0% 6.7%
Co-op 6.3% 6.5% 4.4%
Lidl 5.5% 5.9% 8.8%
Waitrose 5.1% 5.0% -0.9%
Iceland 2.1% 2.1% 1.6%
Ocado 1.2% 1.4% 13.5%
Other Multiples 1.8% 1.8% -0.1%
Symbols & Independents 1.6% 1.8% 7.8%

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