Spain: private label, online and sales growth

Date : 11 May 2016

As El Corte Inglés starts selling its private label products in the UK through Tesco, DIA and Condis announce new online developments and Consum and Gadisa publish strong 2015 results, we round up news from the country.

El Corte Inglés to sell private label ranges in UK

El Corte Inglés has started selling its private label ranges in the UK through Tesco. Tesco will begin stocking 48 products from El Corte Inglés’s range of cured meats, vegetables, rice, canned fish and vegetables, nougat, olive oil and vinegar following a successful, five store trial that has been running since November 2015 in the greater London area. El Corte Inglés has been looking for new opportunities to sell its private label ranges internationally and began marketing its ranges in China in Q4 2015.

DIA expanding ecommerce’s reach…

Following previous expansions for the coverage of its online store, DIA has said it has started to offer the service in the province of Almería, marking the twelfth province in which shoppers can buy from it online. As before, DIA said that the store would enable shoppers to buy from a range of more than 4,000 products, some of which are not available in-store.

…As Condis relaunches its ecommerce site

As it recommitted to its multichannel strategy, Condis has relaunched its ecommerce site to provide a more intuitive and cleaner journey for shoppers. To help shoppers manoeuvre through the site and find the products they want, Condis said it had added a predictive search option, larger product images and a range of filters, including brand, price, calorie content and promotions. In addition to these features, Condis said it would enable shoppers to purchase with just one click all the ingredients from 100 recipes that are showcased on its site.

Consum continues to see strong sales growth in 2015…

Consum has said it enjoyed sales growth of 9.2% in 2015, reaching €2.1 bn, aided by a 6.4% increase in selling space across its whole network. In 2015 Consum said that it had invested €90.9m to add 36 new supermarkets, which expands its total presence to 661 stores, of which 431 company operated and 230 franchised, and expand its distribution centre in Zona Franca (Barcelona).

… As Gadisa breaks €1bn barrier

Announcing its full year 2015 results, Gadisa has said it generated a total turnover of €1.04 bn, exceeding the €1bn figure for the first time in its history. Gadisa increased its turnover by 4.2% in 2015, aided by the opening of four new supermarkets, the expansion of three more and the addition of 20 stores to its franchised network. The pace of expansion means that at the end of its 2015 financial year, Gadisa operated 216 company owned stores, 12 cash and carry depots and a further 151 stores operated under franchise.