Spain: online and digitisation

Date : 21 October 2016

As DIA and Eroski’s purchasing alliance is signed off by Spain’s competition authority, Consum rolls out contactless payment, Condis promotes the strength of its online growth, El Corte Inglés expands its tie up with Repsol and its express delivery service, we round up news from the country.

DIA, Eroski purchasing alliance gets sign off

After being reported to Spain’s competition authority (CNMC) by FIAB and Promarca, due to concerns that the alliance could potentially breach competition law, CNMC has announced that it is to take no action against the companies for entering into the agreement. The CNMC felt that despite the alliance, suppliers remained ‘enough to counterbalance the purchasing power’ of the two retailers.

Grupo IFA appoints International Director

Following the joining of Portugal-based Sonae MC, Grupo IFA has appointed Victor Díez Pérez to the position of International Director. As part of a press release IFA said that Pérez will be ‘responsible for consolidating the group’s leadership in Iberia' and lead international negotiations for the group.

El Corte Inglés to expand Supercor Stop & Go…

El Corte Inglés has said that it is aiming to grow the presence of its Supercor Stop & Go fascia as part of an expansion of its tie up with petrol forecourt operator Repsol. El Corte Inglés, which operates 39 Supercor Stop & Go on Repsol forecourts, has said it wants to add a further 20 in the short term, while holding a long term aim to operate 100 in the country.

…As it extends reach of ‘Click & Express’ delivery service

Although more focused on its department stores and non-grocery ranges, El Corte Inglés is building substantial skill and scale with its online offer, extending the reach of its Click & Express service to a further 10 cities in the country. The service is now available in 37 cities in Spain, meaning that some 16m people can benefit from it. The service enables shoppers to receive deliveries within two hours of buying from its range of 150,000 SKU’s, mirroring Amazon’s delivery offer in the country. Shoppers have to pay €7.90 for the service.

Condis sees online sales rise strongly

Condis has said that following the relaunch of its web site in April its online sales have grown by 12%. The retailer has said that the relaunch has led to a doubling in the number of visits to its web site, which has been aided by the site becoming more intuitive, with more filters and guidance to products, and by enabling shoppers to share recipes through social media.

Consum prepares for mobile payment

Consum has rolled out new payment terminals that in the short term enable contactless payment, while in the longer term they will, through NFC technology, enable shoppers to pay by mobile phone. Payment by contactless and mobile means will only be allowed for baskets of less than €20.