Spain: franchising, one hour delivery

Date : 05 August 2016

As Eroski and Caprabo extend the reach of their franchise network, El Corte Inglés spotlights its Click&Express delivery service, SPAR expands and Consum launches a digital magazine, we round up news from the country.

Eroski builds on franchise strategy

Eroski has invested €6.6m in the addition of 44 franchised supermarkets during H1 2016, a pace that the retailer has said means it should hit its target of 100 new franchised stores in the year. The retailer has said it is focusing on opening franchised stores in the regions of Andalusia, Castilla-La Mancha, Extremadura, Levante and Madrid. All the stores have been opened under the ‘Contigo’ (‘With you’) design, and are part of its ‘franchise you’ programme, which was launched in 2015, to support would be franchisees by providing business training, detailed product information and store management and optimisation tools, amongst other benefits.

Caprabo expands convenience presence

Caprabo has said it has incorporated its first Aliprox store into its franchised store network, adding a third convenience fascia to its existing brands Caprabo and Rapid. The first Aliprox Caprabo was opened in Barcelona and sees the 150 sq. m store added to its portfolio and will help Caprabo expand its presence in smaller stores that have comparatively long opening hours. Aliprox Caprabo stores will focus on providing grocery ranges.

El Corte Inglés spotlights Click&Express

Following soon after Amazon launch PrimeNow in Madrid, El Corte Inglés has launched a promotion to spotlight its Click&Express service. Click&Express enables shoppers making an order over €19 to receive their orders within one hour, for a fee of €5.90 or for free if they are willing to wait two hours. The €5.90 fee is part of a promotion that will run from 1 to 27 August and is being used a way to spotlight the range of delivery options shoppers are able to enjoy from the retailer.

Consum launches digital magazine…

Consum has launched digital magazine ‘EntreNosotros’, a shopper-focused publication the retailer has said will carry ever changing content with which its customers can interact. Consum said EntreNosotros will provide shoppers with food inspiration and information on new and exciting food trends, while also enabling them to read articles from food journalist Mikel López Iturriaga. The retailer said readers will be able to share articles easily across social networks and with other shoppers who will able access them on any device.

…Adds Correospaq click and collect lockers

Meanwhile, in conjunction with Spain’s national postal service, Correos, Consum has added the first Correospaq click and collect lockers to eight stores (seven in Valencia and one in Torrent). The lockers enable shoppers to order products for delivery to a local store for when they are out for collection later.

SPAR adds further new stores

Líder Aliment, one of the wholesalers involved with the SPAR brand in the country, has opened four new supermarkets, two in Cádiz and one each in Badajoz and Huelva. The company has said the three stores added 1,382 sq. m of selling space and each will carry about 3,000 SKUs.