Co-op partners with Zoom! 1HR Delivery to bring online to rural towns

Date : 17 November 2020

Patrick Mitchell-Fox

Senior Retail Analyst

Leading UK convenience retailer Co-op is partnering with Shrewsbury-based delivery specialist Zoom! 1HR to extend its online grocery ordering service to many smaller towns across both Wales and the English counties of Worcestershire, Herefordshire and Shropshire.  Initially launching through 55 stores this month, the partnership is planned to be extended to some 200 more Co-op sites during 2021.

Co-op ordering platform plus Zoom 1HR delivery expertise

Under this partnership customer orders are placed through Co-op's own online shop (coop.co.uk/shop) which offers an assortment of 4,500 food and grocery products. Items are then picked by staff in the relevant local Co-op local stores and delivered by Zoom 1HR in as little as one hour.  The delivery radius for the service is 4km from each store and deliveries will be free for the first eight weeks from launch.  As well as providing customers with the capability to track their deliveries in real time it also allows slots to be booked up to seven days in advance, helping shoppers plan weekly purchasing.

Co-op online to reach 700 stores by end of 2020

Having launched its online store in March last year, Co-op has accelerated its roll-out this year as demand for online groceries has grown rapidly. Building its strategy with a mix of in-house and partnership capability the retailer is successfully marrying convenience retailing and delivery across an increasing number of catchments, both rural and urban.  In combination, shoppers will have access to online purchasing from some 700 Co-op stores by the end of the year.  Alongside delivery a free click & collect service is also available through Co-op's online shop, providing a further option to make shopping quicker and easier.

Kevin Williams, Managing Director, Zoom 1HR Delivery, commented:

'We're delighted to become a delivery partner for Co-op, initially working closely with 50 of its stores from this month and we look forward to the roll-out of further stores.  Our experience over the last four years has seen us perfect the delivery service model in rural areas, and we believe this is a great fit with Co-op's work to support its communities and to further grow home delivery capabilities to meet consumer needs and demand for online convenience.'