Co-op launches new home delivery partnership with Buymie

Nicola Knight
Senior Analyst - Food-To -Go
@IGDShopperNews

Date : 21 May 2020

Co-op has formed a new partnership with irish start-up Buymie to offer same-day grocery deliveries to over 200,000 households across Bristol.  The move is the first partnership in the UK for Buymie whose mobile app allows customers to book personalised online home grocery deliveries.

The news follows Co-op’s announcement on 5 May that it is rapidly accelerating its online expansion as it adapts to changing shopper demands caused by the coronavirus crisis.

Who is Buymie?

Buymie is a delivery start-up based in Dublin, Ireland.  It recently raised €2.2m from different investors to expand its operation. The business has also recently extended its trial partnership with Lidl by signing a new multi-year partnership agreement. It first started working with the German discounter in 2018 trialling a limited number of Dublin postcodes, before rolling out to the whole city in 2019.  It also works with Tesco in this area.

Last year there were rumours that Buymie was looking to enter the London market after it recruited a new general manager who previously worked for Deliveroo.

With demand for its services increasing during the coronavirus (COVID-19) pandemic lockdown, the Buymie expects to create an additional 200 personal shopping jobs in the UK over the next six months.

How will the Co-op service work?

Users of Buymie’s app can select from around 4,000 Co-op products. Customers choose a convenient delivery slot in as little as one hour, or up to seven days in advance. Customers are also able to note specific preferences on their orders and can arrange a personalised call if items are unavailable.

The service sits alongside Co-op’s own same day online delivery offer and dedicated online shop, coop.co.uk/shop - which offers delivery or collection slots in as little as two hours with products picked by its store teams locally. The Co-op announced earlier this year that it expects its online offer to be available from 650 stores in communities across the UK by the end of 2020.

Jason Perry, Co-op Head of Online Development, said: “Ease, speed and convenience is at the core of our approach. With customer experience and quality front of mind, our decision to partner with Buymie allows us to continue to expand access to our products online and offer greater flexibility and choice to meet consumer needs in our communities.”

Devan Hughes of Buymie, added: “We’re absolutely thrilled to be announcing our flagship UK retail partnership with the Co-op. We know that customers value convenient, speedy, and cost-effective home delivery services and Buymie provides all of this and more.

We also offer a fully personalised shopping experience so customers never get ‘door shock’ with incorrect substitutions. A personal shopper will call them with any changes and customers will also have access to the full product assortment, with no limits on basket size. We have accelerated our UK expansion plans to support our retail partners in offering same-day delivery capacity, with Bristol being our first city to launch. We are investing heavily in Bristol as a community and will be creating over 200 personal shopper jobs in our first six months.”

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