Superdrug and Co-op set to enter a food-to-go partnership and Co-op set to open new distribution centre.
Co-op tie-up sees Superdrug enter the meal deal market
Health and beauty specialist Superdrug has entered a new food-to-go partnership with Co-op.
The two are trialling a new offer enabling Superdrug shoppers to pick up their lunchtime meal deal for under £4.
The offer will be available in seven branches located in key travel hubs. Stores included in the trial are East Midlands, Bristol and Edinburgh Airports, and in Brighton, Sheffield, and London’s Victoria and Fenchurch Street Railway Stations.
The move follows the news that Boots is trialling a 10% student discount offer, which brings its meal deal offer down to an extremely competitive price of £2.96.
Chris Brown, Superdrug Head of Personal Care & Convenience comments: “We are delighted to be introducing Co-op food-to-go in some of our travel branches. We know our customers will appreciate the range available, and the fact it offers a great value choice for busy commuters and travellers.”
Extending the reach of Co-op private label products
Co-op will supply a range of over 40 of its products to the health and beauty specialist, including vegan and gluten-free options. The move follows a two year food-to-go development programme for Co-op and aligns with its continued efforts to drive its private label range, expanding into new channels and reaching new shoppers.
The news comes as WH Smith's trial with Sainsbury's, which began last summer, ends. The trial saw Sainsbury's roll out its food-to-go products in nine WH Smith stores.
Matt Hood, Trading Director, Co-op Food, said: “We are continually exploring new ways to bring our award-winning products closer to shoppers and to reach new customers. Becoming food-to-go partner for Superdrug is an exciting development as Co-op continues to grow its brand, further increasing the accessibility of own-brand products."
Co-op set to launch new distribution centre
Co-op is set to open a new distribution centre at Symmetry Park, Biggleswade.
The 661,000 sq. ft site, set to open in early 2022, will support existing stores and growth plans for London, the South and South East.
Andy Perry, Supply Chain & Logistics Director, Co-op, said: “The infrastructure and site selection will deliver greater agility, scale and efficiency - improving service and availability at existing stores while building capacity to support our store investment programme and ambitions for continued growth. The new site will provide greater scale while future-proofing our operations.”
The news follows the opening of its £6mn distribution centre at Inverness Airport Business Park, Scotland, in August 2018.
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