After announcing mixed results as part of its 2016 annual results, when it said like-for-like sales fell by 4.5%, Botswana-based Choppies has said that it will continue to expand across all countries in which it operates.
Targeting 250 stores
The retailer’s chief executive, Ram Ottapathu, is quoted as saying that it is aiming to operate 250 stores by the end of its 2017 financial year, up from 203 at the end of 2016. Ottapathu said that the addition of 26 stores will see the retailer invest about ZAR300m (US$22.2m). The expansion will be focused on the South African province of KwaZulu-Natal, while 10 will be added in Zambia and ‘one or two’ in Zimbabwe. Following this period of expansion, Ottapathu said that Choppies would pause the addition of new stores to improve efficiency across its operations.
But no new countries being targeted
Ottapathu also said that after a period of regional expansion, Choppies was also not looking to enter any countries. Given this, the retailer will sustain its focus on its home market, and expanding its existing operations in Kenya, Mozambique, Tanzania, Zambia and Zimbabwe.