Casino: Monoprix growth, expanding Ocado’s use

Date : 01 December 2020

Jon Wright

Head of Insight - RA EMEA

As Casino’s Monoprix banner looks to double its turnover in 10 years and its Ocado built automated warehouse begins to support deliveries for other Casino-banners, we round up news from the retailer.

Monoprix aims to expand in Europe through franchising

Monoprix has announced it wants to expand into several European markets by franchising its brand with locally based companies who share its values. The expansion is aimed at helping Monoprix double its turnover to €10 bn in 10 years. The retailer has said it is looking at expanding internationally, with a particular interest in Scandinavia, Belgium, Germany, Netherlands, Portugal, and Spain. Monoprix did not disclose whether it was looking to expand through which of its banners, with it operating Monoprix supermarkets, Monop’ convenience stores and Naturalia organic specialist stores.

Monoprix-Ocado warehouse preparing orders for more Casino-owned brands

French trade publication LSA has revealed the automated warehouse established by Ocado, which was previously reserved to prepare orders for Monoprix, is being used to collate orders for Casino’s Géant hypermarkets and Casino supermarkets in the Paris region. The warehouse has been used to prepare the orders for the Casino-owned banners since 30 September to help it improve the order and delivery accuracy.

The reports said the Monoprix Plus service has now been extended to other brands through the launch of the Casino Plus service, which provides shoppers with access to about 12,000 SKUs. By comparison, shopper using the Monoprix Plus service can order from a range of 20,000, which will be expanded to 35,000 by the end of 2020 and to 50,000 by the end of 2021.

Géant and C&A expand their shop-in-shop concept

After announcing the partnership in June, Géant and C&A have established seven shop-in-shop concepts in its hypermarkets. C&A’s apparel range will completely replace that which was previously offered by Géant. As an example, LSA reported in the 9,000 sq. m Géant hypermarket in Villefranche-sur-Saône, 420 sq. m had been dedicated to the C&A shop-in-shop. The CEO of C&A France, Damien Defforey, said: “Our customers are the same and we share common values. The first contacts were made last November, and if we started from scratch, without prohibiting anything, we managed to make all this concrete in six months.”.

The C&A shop-in-shops add to the range of solutions Casino has employed as it looks to drive footfall at its Geant hypermarkets. In addition to C&A, Casino operates corners with Cdiscount, Hema, Claire’s Accessories, Piery (jewellers) and Maty (jewellers).

Casino to enable delivery with Shopopop collaboration

As part of its collaboration with Shopopop, shoppers can benefit from home delivery from 100 Casino supermarkets and Géant hypermarkets. Shopopop uses shoppers who are already buying for themselves to collect purchases and deliver them for another person too, for a fee of between €6 and €20. Casino trialled Shopopop’s solution in May, generating a positive response from users and shoppers alike. The trial’s success has led to its expansion to further Casino-operated stores since.

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