Carrefour store visits

Presentations

12/11/2020
Carrefour Madrid Sur benefits from the retailer's current aggressive promotional strategy and comprehensive private label offer. These elements add to Carrefour's sustained investment in its fresh produce proposition, which is required to drive footfall.
30/09/2020
We visited Carrefour Boutique, an upmarket concept store opened in March 2020 in Beijing, that demonstrates how the retailer is driving the business forward under the new management of Suning.
03/09/2020
An overview of the latest concept from Carrefour's discount banner Supeco. We visited a store in Madrid where the discounter creates differenciation thanks to its unique model, mixing food discount and cash and carry concepts.
24/07/2020
Carrefour Poland is investing in its offer by using technology to explore new formats, and by introducing concepts tried and tested in other markets. In 2019, the retailer opened its first unstaffed store, Carrefour Express, and launched its first organic-only store in Poland, under the Carrefour Bio banner. We visited both stores to observe the potential added value they give the Polish market.
13/05/2020
We visited two different urban Carrefour formats in Spain to observe how the retailer is evolving its urban proximity and focuses on how each format has highlighted different initiatives to enhance its shoppers experience.
23/03/2020
Opened in April 2019, Carrefour Wangfujing is the retailer’s latest premium concept store. In this report, we will take a look at how this store epitomises the current trend of retailers expanding through compact formats and making shopping trips simpler, faster and more convenient than before.
17/12/2019
We visited Carrefour Evere to see first-hand how the hypermarket has been developed as part of its 2022 transformation plan.
13/11/2019
Supeco strikes a balance between being a discounter and a wholesaler. In 2019 it opened the first in Bucharest. The store showcases the banner’s core strategic priorities of offering competitive prices, on single or multiple items, curating the assortment to cover families' and B2B customers' needs and operating a model that provides a pricing structure for these distinct shopper bases too.
04/11/2019
In 2018 Carrefour launched a strategic plan to adapt its business model and organisational structure to transform how food is sourced and to help shoppers afford more healthy products. We visited several Carrefour stores in Poland and Romania to see what changes the business is implementing in its operation to support the 2022 transformation plan.
13/09/2019
We went in-store at the first gourmet Carrefour Market in Milan to understand how the store supports the retailer's global strategic aims, especially around overhauling the offer to promote food quality and creating an omnichannel universe of reference, while also meeting the needs of local shoppers.