France: online fulfilment getting quicker and easier

Date : 15 November 2018

We look at how France-based retailers Casino-owned Franprix and Carrefour are evolving the range of online fulfilment systems they have to meet shoppers’ increasing desire to buy anytime, anywhere and have orders fulfilled when and where they want as well.

Franprix extends partnership with Glovo

In 2016, Franprix partnered with express delivery app, Glovo. Glovo offered an assortment of 300 Franprix products and delivered to Paris and 12 neighbouring towns. Orders were delivered within one hour of purchase.

Since then, the partnership has been extended and the companies are now enabling delivery within 30 minutes, as reported by Lineaires. This is quicker than Amazon Prime Now’s standard one-hour delivery. The orders are prepared by Franprix and delivered by Glovo with a delivery cost of €3.90. The number of Franprix products offered by Glovo has been increased to 800.

Source: Franprix

Carrefour Market launches a pedestrian drive…

Customers can order from Carrefour Market and collect their purchases at the Jeu-de-Paume car park. A home delivery service is also available for those living within a 15km radius around Beauvais. However, a €100 minimum spend of is required.

Jessica Carnel, director of Carrefour Market, commented, “It was a recurring demand from our customers. So, we adapted to meet their needs. Of the 15,000 products available in-store, 12,000 can be ordered over the Internet, with all weekly promotions available online as they are in-store”.

Carrefour Market is also adapting to meet the demands of customers by introducing a bio department. Carnel added, “There will be bulk sales, groceries, liquids, condiments, eggs, fruits and vegetables, hygiene products and perfumes... We will also offer a vegan range”.

For subscribers wanting to see how these developments are expected to affect the growth of online in France, alongside forecasts for other key global markets, read our Online markets to 2023 presentation.