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In this article we look at fantastic examples of brand activation we have seen on recent trips to Brazil and Mexico, the two biggest markets in Latin America. All of the featured images and videos were taken in hypermarkets and supermarkets, predominantly in the major retailers’ premium formats.

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Carrefour Brazil has handed over the management of 17 of its supermarkets in the South Eastern state Minas Gerais. The stores, which are all located in the state capital Belo Horizonte, will be managed by a regional family-owned retailer Super Nosso, however Carrefour will retain ownership. Luis Moreno, chief executive of Carrefour Varejo (Carrefour’s supermarket and hypermarket operations) sa...
The fastest growing channel in Brazil recently has been the atacarejo (cash and carry). A growing number of customers are migrating to it from supermarkets and hypermarkets. As a result, the major retail players are having to re-think their strategies for these channels to remain relevant.   Why is atacarejo so popular with customers? The atacarejo channel is unique compared to other mark...
As part of the retailer’s 2022 Transformation Plan, Carrefour committed to creating an omnichannel universe of reference by investing in growth formats. In the last quarter the retailer has opened several new stores across its European-based operations as it looks to grow and embed this part of its strategy. Carrefour adds Supeco banner in France… After opening Supeco stores in several Euro...



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