High profile UK regional retailer, Booths has revealed it is to significantly step up store openings over the next 18 months, with five new sites considerably outstripping its established pace of one a year, and boosting store numbers to 34. A report in Retail Week also indicates that the company aims to establish its national delivery service, now launched just for the Christmas season to be made a permanent year-round offer in the 2015.
Store development focused in traditional trading region
True to its strong identity as retailer embedded in 'Booths Country', the counties of Cheshire, Lancashire, Cumbria and Yorkshire, all five new stores will be in this North-West region, with locations being developed in Barrowford, Hale Barns, Burscough, St Annes and Poulton le Fylde.
Delivery service to offer an alternative model to the majors
Rather than seek to establish an in-house delivery network to service the national market, Booths will seek to create an offer that will allow it to build its penetration more sustainably from a low base. Though the retailer has no store presence outside the North-West , it does have significant national recognition as a quality focused, differentiated retailer.
Annual sales of £282m
In a challenging market, figures filed with Companies House show that Booths successfully grew by 1% like-for-like in 2013/14, boosting pre-tax profits by 6.9% to £3.9m.
To find out about more online trends affecting your business, don't forget to book onto IGD's Online & Digital Summit 18-19th November in London.