Key regional UK supermarket chain, Booths has revealed like-for-like sales up 6% in the three key festive trading weeks from 15th December to 4th January. The retailer has traditionally traded strongly at Christmas, and this year targeted festive sales with its biggest ever campaign to encourage shoppers to trade into its unique premium offering.
Significant growth in pre-ordering
Supported by its lavish 180-page Christmas book, pre-order sales grew by 22%, with customers able to order festive fare both in store and through an online reserve and collect service. Use of this online service was up by over 30% on 2012. This is the first Christmas following the launch of Booths customer card, and 60% of those making pre-orders were Booths card holders.
Price Match brings reassurance on value
As part of the suite of rewards available to Booths cardholders, the retailer has now launched a price match offer for customers spending over £20. Comparing prices to Asda, Tesco, Sainsbury's and Waitrose, Booths provides money-back where it is more expensive on a basket of core branded products. The money-back accumulates in an account and customers are given vouchers for in-store redemption when the account reaches £5.
Edwin Booth, executive chairman commented:
"People come to Booths for the best. They trust our quality and commitment to find the very best suppliers that are producing exceptional food. We made it easier to order online and collect in advance of Christmas day. We've been mindful that budgets have been tight and kept prices affordable without compromising premium quality. We have a canny Northern consumer base. They keep us on our toes in terms of service, price and quality. They expect the best from Booths and this Christmas we delivered just that."