Leading north-west regional UK supermarket retailer, Booths has announced that it has acquired fruit & vegetables wholesaler and supplier Sharrocks. Both businesses are based in Preston, Lancashire, and have had a close commercial relationship running back over forty years.
Extends Booths' 'vertical integration'
Sharrocks has been a key produce supplier to Booths for many years, with the supermarket accounting for a large proportion of its volumes, though the wholesaler also supplies other independent retailers too. Booths already has some elements of vertical integration in its supply chain, especially in the preparation and packing of fresh meat; thus this purchase seems a natural move, enabling the retailer to take greater control over this major fresh category. In particular, with its emphasis on regional sourcing, the acquisition of Sharrocks will allow Booths to get closer to farmers and producers.
Edwin Booth, chairman of Booths commented:
"This is our first acquisition of a supplier in our 166 year history. We have worked closely with Sharrocks for many years and we know they share the same ethos and values when it comes to supplying customers with quality produce. This will only further strengthen our own offering to our customers". The deal will complete on 1 December, and current Sharrocks director Graham Eastham will join the Booths management team to maintain continuity.