Booths appoints Chris Dee as Chief Executive

Date : 06 February 2015
Upmarket northern grocer Booths has appointed Chief Operating Officer Chris Dee to the new position of Chief Executive Officer, to take forward its ambitious expansion plans.

Dee to develop and grow Booths

Dee has been with Booths for 20 years and will report to Chairman Edwin Booth as CEO. Having joined as wines & spirits buyer, he became trading director in 2009. He is credited with forging strong relations with suppliers at Booths, best typified by the pioneering Fair Milk scheme which pledges to pay dairy farmers the highest farm gate price in the market. Edwin Booth said he had “tremendous confidence” in Dee to continue to grow and develop the business. “He has the vision and, crucially, the ability to share that vision and inspire others to follow him.”

2015 a year of unprecedented expansion

Having typically added one or two stores per year to its estate in recent times, Booths is now expanding at an unprecedented rate with five stores opening in the space of a year. Having just opened at Barrowford, Lancashire, Booths will open stores in Hale Barns, Greater Manchester this April, and Burscough, St Anne’s and Poulton Le Fylde later in 2015.

New estates director also appointed

Booths has also announced the appointment of Mike Thomson as estates director. A 10­ year veteran of the business, he has managed the construction of 11 new outlets, the relocation of the distribution and central office facilities and the refurbishment of existing stores. Commenting Booth said: “Mike Thomson brings considerable skill and experience in construction and engineering at a critical time in Booths’ development. These two appointments put us in an excellent position to widen the appeal of the Booths brand.”

Family members to step down from operational board

Booths also announced that Simon Booth, supply chain director, and Graham Booth, property director, will leave the operational board this year, but they will remain on the family board. Edwin Booth remains chairman of both the operational and family boards.


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